3d Logo Design

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Set the tone.

A unique logo is tough to come by — and even harder to create. If you need more inspiration on how to set your company logo apart, try it out in 3D. But first, think about the tone you want your logo to evoke.

“You have to be careful because 3D logos come with a tone,” says designer Ashley Lippard. “3D logos work with companies that are highly complex, that need more than a shape to tell their story.”

That’s why so many tech companies adopt 3D logo designs: The intricacies suggest there’s more to what they do than meets the eye. 3D logos also allow brands with flexible identities the freedom to morph and transform them into different mediums. Consider this as you work on your own logo.

Refer to competitors’ work to add to your creativity. Once you find a direction, put down anything that comes to mind. “Sketch like crazy,” designer Lenore Ooyevaar says. “Graphic designers should put pen to paper just to get the ideas flowing.” Search Google, Instagram, and Pinterest for ideas and inspiration. If you fall in love with one of your sketches, you can easily turn it into a vector drawing with the Image Trace tool in Illustrator.

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